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WELCOME TO DYNAMIC MARKETING SYSTEMS
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What is a Dynamic Marketing Center?
Think of all the components your company uses to sell and market itself -
Learn more >
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IN THE NEWS:
April 8, 2009
Dynamic Marketing Systems/ICBA Survey Finds
Marketing Budgets to Remain Intact for Community Banks
Learn more >
Download our Marketing Survey Analysis to see current research on community bank marketing.
Download >
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Sustainability in Marketing:
Dynamic Marketing Systems has launched Design DynamicTM; a unified marketing platform.
Learn more >
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Introducing Micro Merchant
Marketing-on-demand for financial institutions. It makes your life easier.
Learn more >
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Aligning Sales & Marketing.
Accelerating Growth.
What We Do
For companies looking to accelerate growth and achieve efficiencies of scale, a Dynamic Marketing Center (DMC) helps companies align their Sales and Marketing activities. We leverage the best in digital marketing technologies to create innovative and field-tested systems for bringing products to market faster and gaining competitive edge.
How We Do It
DMS centralizes all your marketing assets on a password-protected portal. Marketing can create and control messaging and graphics standards—and, because the portal is accessible anywhere there’s an internet connection, Sales can easily get the materials they need, and customize them to their market.
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How It Helps You
When Sales can personalize offers and messages to specific audience segments, your company benefits from more relevant and compelling communications. Your customers’ understanding of your value proposition is expanded. Brand recognition and awareness is enhanced through consistent messaging. Digital measurement and analysis tools drive increased ROI. Better economies of scale are created through improved supply chain management.
Beyond Dynamic Marketing
We’re also able to help you reach new audiences and expand markets through interactive media services. And our global print network allows you to create materials in one location and transmit them electronically to a printer near the materials destination, saving substantially on shipping costs, providing quicker turnaround, and creating a better environment for everyone.
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Sustainability is a journey, not a destination.
Making our lives and our economy sustainable is a becoming a top priority for more corporations with each passing year.
Overview:
While sustainability measurement systems such as as the Dow Jones Sustainability
Index
and LEED have been gaining momentum for a decade,
ideas for sustainable marketing have been harder to find– at least ideas that can be implemented today and can make an immediate impact.
The core of sustainability standards are published by the International Standards Organization in ISO 14001.
For a quick overview see Wikipedia. The ISO documents themselves are available
from American National Standards Insitute
Sustainability in Marketing:
Dynamic Marketing Systems has launched Design DynamicTM; a unified marketing platform that allows corporations and institutions to establish a baseline for ISO 14001 monitoring and begin realizing immediate economic benefits.
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Unlike many sustainability initiatives, Design Dynamic is first and foremost a workforce efficiency and cost saving strategy; its sustainability benefits flow from the need to use scarce resources as effectively as possible.
Design Dynamic begins with the premise there are no 'one size fits all' solutions, and each organization has different opportunities. Some of the benefits offered by the Design Dynamic models include:
- reduced carbon footprint
- reduced fuel component costs in all inventory items
- reduced waste stream
- reduced cost associated with inventory, waste disposal, landfill
- eliminate the toxins associated with de-inking and downcycling products
- use of recyclable as well as recycled materials
- reducing production spend
- improved worker productivity and satisfaction
- higher margins associated with improved customer loyalty
- more precise measurement of marketing spend and return on investment
- ease of monitoring year over year improvements in ISO 14001 compliance items.
For our white paper "Resources for Sustainable Marketing Communications"
For more information on Design Dynamic and its benefits to your organization click here
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Our Mission
is to provide our clients with the means to accelerate their growth. We do this by bringing to our clients a unique balance of strategy, creative insight, technical excellence.
Our Focus
is on bringing together the big picture goals and economies of scale that accompany global markets with the rapidly evolving interactive tools that enable individualized communication.
This combination allows us to “think globally, market locally.”
Our Vision
is to use the communications industry as a force for positive change, economic prosperity for all. The issues and interests that unite us as world citizens are important marketing drivers. At the same time, we never forget that markets are made up of unique individuals who choose your product or service for very personal reasons.
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Our Expertise
From our concentration in technology and creative messaging, we assist clients in developing multi-channel marketing systems.
Benefits We Deliver:
- Enhanced customer loyalty
through clear brand messaging
- Sustainable methods across the full range of our work with a "go green" focus
- Close dialogue with the end user
- Reducing time to market
- Aligning the efforts of
sales and marketing
- Measurable results
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Gordy Cain
President and C.E.O.
Dynamic Marketing Systems
Gordy Cain is the chief executive officer of Dynamic Marketing Systems. He began the company in January 2004 with the goal of defining the business model of how companies create and produce communications internally and externally with the technology available today and in the future. Cain built Dynamic Marketing Systems around Web-to-print automated solutions, variable data applications and digital printing technologies.
Cain began his career in the advertising field for two years before moving into the printing industry, working with corporate marketing departments and advertising agencies. In 1993, Cain established The Creative Resource, a company that became a primary resource for recognized companies such as Wachovia, MCI, Solectron and Georgia-Pacific. He began the company to facilitate projects that could not be produced entirely at his company at the time, Breakstone Cain Lithography. In 2003, Cain pursued The Creative Resource full-time with a focus on new technology and a focus on new technology and changing corporate demands for their communications.
Cain earned a bachelor’s of arts in journalism from the University of South Carolina.
John J. Kauffman
Executive Vice President, Customer Relations
Dynamic Marketing Systems
John Kauffman is the executive vice president of customer relations for Dynamic Marketing Systems. His responsibilities include providing customer service to existing accounts, prospecting for new customers, managing print operations, mailing and other outside purchases for the company. Kauffman played a major role in obtaining the company’s first major account, as well as client BarclaysCard US.
Prior to joining Dynamic Marketing Systems, Kauffman ran his own company, The Creative Source, which merged in 2004 with PrintFX. He also spent a decade of his career working in outside sales in the printing industry and in the mailing and fulfillment industry. Kauffman began his career as a marketing and promotions coordinator at Butler Paper.
Kauffman earned his bachelor’s of arts in telecommunications from Pennsylvania State Univeristy.
Jason Cooper
Executive Vice President, Systems Development
Dynamic Marketing Systems
Jason Cooper is executive vice president of Dynamic Marketing Systems, leading systems development. His responsibilities include planning, designing and managing client systems and web applications. Cooper’s professional experience includes print management, design and application development.
Cooper joined Dynamic Marketing Systems in 2004. As his first assignment, he assisted in the design and operation of a fulfillment program that processed millions of dollars in orders on a monthly basis. Since contributing to the program’s development, he has designed similar systems for both large and small companies.
Cooper attended the University of Georgia and Emory University, and currently resides in Roswell, Ga.
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NEWS ROOM
PRESS KIT:
Download Our Press Kit
(it contains company overview, fact sheet and executive bios, documents are presented in Adobe PDF format)
MARKETING SURVEY ANALYSIS:
Download Our Marketing Survey Analysis
to see current research on community bank marketing, document is presented in Adobe PDF format)
PRESS RELEASES:
April 8, 2009
Dynamic Marketing Systems/ICBA Survey Finds
Marketing Budgets to Remain Intact for Community Banks
Read in Full >
For Immediate Release
CONTACT:
Cory Jones
for Dynamic Marketing Systems
(678) 781-7203
Dynamic Marketing Systems/ICBA Survey Finds
Marketing Budgets to Remain Intact for Community Banks
Norcross, Ga. and Washington, D.C., April 8, 2009 – Dynamic Marketing Systems and the Independent Community Bankers Association (ICBA) released results of a new survey about community marketing practices and their plans for 2009.
The survey showed more than half of the community banks expect to spend the same amount on their marketing efforts in 2009 as in 2008. Of the 19 percent of respondents who expect their marketing budget to increase this year, the average projected increase is 14 percent.
Fifty-five percent of respondents reported non-salary marketing expenditures of less than $50K, with community banks with $500K or more in assets reporting marketing budgets of more than $250K. Community banks with assets under $1 billion more often reported plans to increase their marketing budgets in 2009, while community banks with assets greater than $1 billion were more likely to say they were planning to decrease their marketing budgets in 2009.
“It’s reassuring that even in today’s challenging economic environment, most community banks are planning to keep their spending for marketing efforts to customers steady,” said Karen Tyson, ICBA senior vice president of communications. “The current marketplace presents enormous opportunity for community banks to capture market share as banking customers look to do business with an institution they can trust. An adequate marketing budget coupled with a good marketing strategy should help them community banks reach these customers.”
The survey found that community banks generally rely on mass marketing and positive word-of-mouth communications. On average, those surveyed said they allocated the bulk of their marketing budgets to advertising (43%), community events and sponsorships (22%), direct
mail (10%) and promotional materials and signage (10%). Additionally, 37 percent of those responding reported using marketing research and database marketing solutions like MCIF or CRM systems.
More than half of respondents said they promoted new products and services during 2008. Rewards checking was mentioned most frequently, followed by online bill pay and enhanced savings and CD products.
“The results of this survey indicate that current community bank marketing generally relies heavily on mass marketing techniques over direct marketing technique for their marketing programs,” said Gordy Cain, chief executive officer of Dynamic Marketing Systems. “Community banks that wish to maintain their market penetration or remain competitive with larger banks must evaluate their marketing strategies and investment levels. By integrating marketing tools, efficient operations and deep local market expertise, a community bank can thrive in this economic environment. Many community banks have an opportunity to improve the effectiveness of their marketing programs by implementing technology-related systems.”
The survey results were compiled and provided by Align FSC and Dynamic Marketing Systems. The complete Marketing Survey Report can be viewed at www.dymasys.com.
About ICBA
The Independent Community Bankers of America, the nation’s voice for community banks, represents nearly 5,000 community banks of all sizes and charter types throughout the United States and is dedicated exclusively to representing the interests of the community banking industry and the communities and customers we serve. For more information, visit www.icba.org.
About Dynamic Marketing Systems
Dynamic Marketing Systems is a provider of Web-enabled marketing resource management solutions and is based in Norcross, Ga. The company’s marketing resource management platforms provide centralized management of sales and marketing content, streamline marketing design, production and printing processes and support personalization of
marketing content for individual business units or customers. Dynamic Marketing Systems currently serves 10 corporate clients and twelve community banks and credit unions with 60 branch locations. For more information, visit the company’s Web site at www.dymasys.com. For more information on Micro Merchant, visit www.micromerchant.com.
About Align FSC
Align FSC is an independent consulting firm staffed by a team of professionals, each with extensive experience working for and with major financial institutions. Align FSC works
with its clients to break down organizational “silos” through a highly collaborative business planning process that aligns the client organization and drives successful cross-functional teamwork, effective communication and accountability. Align FSC is unique in that the company is made up of subject matter experts that have on average 20 years experience in the financial services industry. Our professionals have been in executive and senior management positions at financial institutions experiencing many of the same challenges and recognizing many of the same opportunities that your institution is faced with today. For more information, visit the company’s Web site at www.alignfsc.com.
March 26, 2009
Central Jersey Federal Credit Union Adopts Dynamic Marketing
Systems’ Micro Merchant for Design and Production of Marketing Collateral
Read in Full >
For Immediate Release
CONTACT:
Cory Jones
for Dynamic Marketing Systems
(678) 781-7203
Central Jersey Federal Credit Union Adopts Dynamic Marketing
Systems’ Micro Merchant for Design and Production of Marketing Collateral
Norcross, Ga., March 26, 2009 – Dynamic Marketing Systems (DMS), a provider of Web-enabled marketing resource management solutions, announced Central Jersey Federal Credit Union (CJFCU) has selected DMS’s Web-enabled Micro Merchant to give the credit union the ability to develop, customize and print marketing materials in-house using a centralized Web portal.
CJFCU became a user of DMS’s Micro Merchant through its membership in the New Jersey Credit Union League, which formed a strategic alliance with DMS in October 2008. Micro Merchant includes a variety of design templates for every marketing and sales activity that can be customized by the credit union’s marketing staff to meet the needs of a specific market or branch location. Each template gives the credit union the ability to create a customized design for branch collateral such as banners, posters, inserts, advertisements and other sales materials.
“Micro Merchant enables us to customize marketing materials and deliver a consistent message to our members at a much lower cost,” said Michael G. Reilly, President/CEO at CJFCU. “The solution also gives us a quick and efficient tool for producing quality marketing materials in-house, which saves us time.”
“Financial institutions like CJFCU are able to cost-effectively speed up the production and distribution of marketing collateral materials using Micro Merchant,“ said Gordy Cain, chief executive officer of Dynamic Marketing Systems. “By simplifying the design and production of marketing materials, the credit union can focus more of its efforts to further enhancing its member service.”
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Using Micro Merchant, CJFCU can execute the marketing material design, production and print processes in a few hours, as compared to traditional methods that involve
multiple outside resources and take several weeks to complete. A marketing professional within the credit union can create customized messages and promotions for the branch, ensuring consistent brand identity throughout the organization.
About Central Jersey Federal Credit Union
The Central Jersey Federal Credit Union was chartered in 1936 and is located in South Plainfield and Woodbridge, N.J. The CJFCU is a full service financial institution that currently services more than 10,000 satisfied members. For more information about CJFCU visit www.cjfcu.org.
About Dynamic Marketing Systems
Dynamic Marketing Systems (DMS) is a provider of Web-enabled marketing resource management solutions and is based in Norcross, Ga. DMS’s marketing resource management platforms provide centralized management of sales and marketing content, streamline marketing design, production and printing processes and support personalization of marketing content for individual business units or customers. DMS currently serves 10 corporate clients and 10 community banks and credit unions with 58 branch locations. For more information, visit the company’s Web site at www.dymasys.com. For more information on Micro Merchant, visit www.micromerchant.com..
November 19, 2008
North Jersey Federal Credit Union Selects Dynamic Marketing Systems
to Automate, Support Marketing Initiatives
- Utilizes marketing resource management solution to produce cohesive marketing materials -
Read in Full >
For Immediate Release
CONTACT:
Cory Jones
for Dynamic Marketing Systems
(678) 781-7203
North Jersey Federal Credit Union Selects Dynamic Marketing Systems
to Automate, Support Marketing Initiatives
- Utilizes marketing resource management solution to produce cohesive marketing materials -
Norcross, Ga., Nov. 19, 2008 – Dynamic Marketing Systems, a provider of Web-enabled marketing resource management solutions, announced Totowa, N.J.-based North Jersey Federal Credit Union has selected the company’s Web-enabled Micro Merchant to support the credit union’s marketing programs.
The agreement was made through Dynamic Marketing Systems’ alliance with the New Jersey Credit Union League (NJCUL) and makes Micro Merchant available to participating credit unions interested in having the capability to develop, customize and print marketing materials through a centralized Web portal.
North Jersey Federal’s marketing staff is now using Micro Merchant to execute the credit union’s marketing collateral development, production and print processes. Using Micro Merchant, the creation of materials now takes only a few hours, as compared to the credit union’s traditional methods that involved multiple outside resources and took several weeks to complete. Credit union employees can also create customized messages and promotions for the branch or individual needs yet still ensure consistent brand identity throughout the organization.
Micro Merchant includes a variety of design templates for many marketing and sales activity and can be customized by financial professionals to meet the needs of specific markets or branch locations. Each template gives staff the ability to create a variety of marketing collateral materials such as banners, posters, inserts, advertisements and other sales materials.
“The implementation of Micro Merchant has been an extremely easy process for us,” said Maria Alves-Schemetow, vice president of marketing for North Jersey Federal Credit Union. “Having an online, automated marketing resource management solution saves us a
tremendous amount of time and reduces costs when developing promotions. With the help of Dynamic Marketing Systems, we have been able to implement the Micro Merchant software and train our staff efficiently on the product leading to a greater streamlining of our marketing processes.”
“Micro Merchant is an invaluable online marketing resource tool that financial institutions can rely on to develop and produce quality marketing materials in a minimal amount of time,” said Gordy Cain, CEO of Dynamic Marketing Systems. “Working closely with North Jersey Federal Credit Union, we enable them to deliver consistent messaging and product promotions to their members at very low costs compared to the traditional way of doing things.”
Additionally, Micro Merchant’s sustainable print-on-demand service reduces the waste associated with large print quantities sitting in inventory and, as a result, reduces printing costs. Micro Merchant is provided using a Software as a Service (SaaS) model requiring no software implementation and limited support by a financial institution’s IT department.
About North Jersey Federal Credit Union
NJFCU is a member-owned, not-for-profit and community chartered, financial
cooperative dedicated to providing members with quality financial products and
services. NJFCU was established in 1936 and currently has more than 30,000 members.
Anyone who lives, works, worships, attends school or regularly conducts business in Bergen or Passaic Counties, or the underserved areas of Essex or Union Counties or the City of Newark is invited to join NJFCU. To find out more about NJFCU, log onto www.njfcu.org.
About Dynamic Marketing Systems
Dynamic Marketing Systems is a provider of Web-enabled marketing resource management solutions and is based in Norcross, Ga. The company’s marketing resource management platforms provide centralized management of sales and marketing content, streamline marketing design, production and printing processes and support personalization of marketing content for individual business units or customers. Dynamic Marketing Systems currently serves 10 corporate clients and ten community banks and credit unions with 44 branch locations. For more information, visit the company’s Web site at www.dymasys.com. For more information on Micro Merchant, visit www.micromerchant.com.
October 28, 2008
Dynamic Marketing Systems Announces Alliance With
New Jersey Credit Union League
-- Promotion of Web-based solution to credit unions expedites ability to design, produce in-house marketing materials --
Read in Full >
For Immediate Release
CONTACT:
Cory Jones
for Dynamic Marketing Systems
(678) 781-7203
Dynamic Marketing Systems Announces Alliance With
New Jersey Credit Union League
-- Promotion of Web-based solution to credit unions expedites ability to design, produce in-house marketing materials --
Norcross, Ga., Oct. 28, 2008 – Dynamic Marketing Systems (DMS), a provider of Web-enabled marketing resource management solutions, announced an alliance with the New Jersey Credit Union League (NJCUL) in which the league endorses the usage of Dynamic Marketing System’s Web-enabled Micro Merchant solution to provide marketing collateral support to credit union marketing programs.
The alliance enables participating credit unions of the NJCUL to design and print customized marketing materials online through Micro Merchant. Dynamic Marketing Systems provides training to credit unions using the service, as well as user support and Web hosting and site maintenance.
We are pleased to offer this service to our credit unions. We did extensive research and testing of the product. It is truly a dynamic, robust solution for credit unions of all sizes to quickly and efficiently create cost-effective, professional marketing materials,” said Paul Gentile, president and chief executive officer of NJCUL. “Having an online, automated marketing resource management solution helps credit unions bring their products to market faster while keeping a cohesive branding message. Branding has never been more important to credit unions as they work to show their value proposition in these turbulent economic times.
The alliance with the NJCUL offers participating credit unions a way to cost-effectively simplify the way marketing collateral materials are designed and ordered,” said Gordy Cain, chief executive officer of Dynamic Marketing Systems. “This allows users to devote more resources to further enhancing member service.”
Using Micro Merchant, the NJCUL’s members can execute the marketing material design, production and print processes in a few hours, as compared to traditional methods that involve multiple outside resources and take several weeks to complete. A marketing professional can create customized messages and promotions for the branch, ensuring consistent brand identity throughout the organization. Currently, Micro Merchant includes a variety of design templates for every marketing and sales activity that can be tailored by financial professionals according to the needs of the market or branch location. Each template gives staff the ability to create a customized design for branch collateral such as banners, posters, inserts, advertisements and sales material.
About New Jersey Credit Union League
Founded in 1934, the New Jersey Credit Union League is the official state trade association for credit unions and is committed to the development of the credit union movement in New Jersey. Its mission includes a full range of services, programs, products and money-saving opportunities specifically designed to satisfy a credit union's operational, financial, training, compliance and overall growth and development needs. For more information, visit www.njcul.org.
About Dynamic Marketing Systems
Dynamic Marketing Systems (DMS) is a provider of Web-enabled marketing resource management solutions and is based in Norcross, Ga. DMS’s marketing resource management platforms provide centralized management of sales and marketing content, streamline marketing design, production and printing processes and support personalization of marketing content for individual business units or customers. DMS currently serves 10 corporate clients and ten community banks and credit unions with 44 branch locations. For more information, visit the company’s Web site at www.dymasys.com. For more information on Micro Merchant, visit www.micromerchant.com
October 9, 2008
Resurgens Bank Selects Dynamic Marketing Systems
to Automate, Support Marketing Initiatives
--Community bank utilizes marketing resource management solution to produce cohesive marketing materials--
Read in Full >
For Immediate Release
CONTACT:
Cory Jones
for Dynamic Marketing Systems
(678) 781-7203
Resurgens Bank Selects Dynamic Marketing Systems
to Automate, Support Marketing Initiatives
--Community bank utilizes marketing resource management solution to produce cohesive marketing materials--
Norcross, Ga., Oct. 9, 2008 – Dynamic Marketing Systems, a provider of Web-enabled marketing resource management solutions, announced Atlanta, Ga.-based Resurgens Bank has selected the company’s Web-enabled Micro Merchant to support the bank’s marketing programs. Micro Merchant enables a financial institution to develop, customize and print marketing materials using a centralized Web portal.
Resurgens’ staff is now using Micro Merchant to execute the bank’s marketing material design, production and print processes. Using Micro Merchant, the development of materials now takes only a few hours, as compared to the bank’s traditional methods that involved multiple outside resources and took several weeks to complete. Banking employees can create customized messages and promotions for the branch or individual needs ensuring consistent brand identity throughout the organization.
Currently, Micro Merchant includes a variety of design templates for every marketing and sales activity that can be tailored by financial professionals according to the needs of the market or branch location. Each template gives staff the ability to create a customized design for branch collateral such as banners, posters, inserts, advertisements and sales material.
The implementation of Micro Merchant has been an extremely easy process for us,” said Charles DeWitt, president and chief executive officer of Resurgens Bank. “Having an online, automated marketing resource management solution saves us a tremendous amount of time and reduces costs when developing promotions. With the help of Dynamic Marketing Systems, we have been able to streamline our marketing processes while ensuring that our customers view Resurgens Bank as having a consistent brand in the marketplace.”
“Micro Merchant is an invaluable online marketing resource tool that financial institutions can rely on to develop and produce quality marketing materials in a minimal amount of time,” said Gordy Cain, chief executive officer of Dynamic Marketing Systems. “We are thrilled to offer the solution that can assist Resurgens with delivering consistent messaging and product promotions to their customers at very low costs compared to the traditional way of doing things.”
Additionally, Micro Merchant’s sustainable print-on-demand service reduces the waste associated with large print quantities sitting in inventory and, as a result, reduces printing costs. Micro Merchant is provided using a Software as a Service (SaaS) model requiring no software implementation and limited support by a financial institution’s IT department. Dynamic Marketing Systems offers flexible pricing based on a financial institution’s level of use.
About Resurgens Bank
Resurgens Bank, established in 2008, is one of Atlanta’s newest financial institutions with a philosophy to serve each and every client with the attention to detail that is not to be found at any bank of any size. The bank serves individuals as well as small and medium-sized businesses, their owners, families, employees and executives primarily in the central DeKalb county area. For more information, please call (404) 297-2200 or visit www.resurgensbank.com.
About Dynamic Marketing Systems
Dynamic Marketing Systems (DMS) is a provider of Web-enabled marketing resource management solutions and is based in Norcross, Georgia. DMS’s marketing resource management platforms provide centralized management of sales and marketing content, streamline marketing design, production and printing processes and support personalization of marketing content for individual business units or customers. The Dynamic Marketing Center is the company’s enterprise marketing resource platform for organizations with large sales forces and distribution channels. Micro Merchant is DMS’s marketing resource management platform designed for the unique needs of the community banking and credit union markets, providing the ability to customize marketing and sales material according to the needs of individual customers and branches. The platform ensures brand messages are consistently applied across the organization. DMS currently serves 10 corporate clients and eight community banks with 40 branch locations. For more information, visit the company’s Web site at www.dymasys.com. For more information on Micro Merchant, visit www.micromerchant.com.
August 13, 2008
Unisource Selects Dynamic Marketing Systems
to Automate Marketing Support For Sales Team
--National distributor utilizes marketing resource management solution to launch new products for commercial printing industry--
Read in Full >
For Immediate Release
CONTACT:
Cory Jones
for Dynamic Marketing Systems
(678) 781-7203
Unisource Selects Dynamic Marketing Systems
to Automate Marketing Support For Sales Team
--National distributor utilizes marketing resource management solution to launch new products for commercial printing industry--
Norcross, Ga., August 13, 2008 – Dynamic Marketing Systems, a provider of web-enabled marketing resource management solutions, announced Unisource Worldwide, Inc., one of the leading distributors of paper, packaging and facility supplies in North America, has selected the company’s web-enabled Dynamic Marketing CenterSM to support Unisource’s marketing programs. Unisource’s paper division sales team is now using the Dynamic Marketing Center to access all of the company’s marketing support materials used in the sales process. In the future, the marketing support program is expected to include all three of Unisource’s business units.
The Dynamic Marketing Center enables organizations to automate marketing and sales programs, while ensuring a consistent brand identity. The platform provides Unisource with a branded central repository for managing marketing and sales materials that can be easily accessed by its nationwide sales force via a Web portal. Typical contents of a Dynamic Marketing Center include sales literature, white papers, sales presentations, logos, premium materials, print ads, direct mail pieces and lists, training manuals and catalogs.
Dynamic Marketing Systems also assisted in the creation of a marketing campaign to publicize Unisource’s expanded offering of paper products for digital printing. Digital is the fastest growing segment of the printing industry. The production copying and digital print market is forecast to grow to one trillion impressions in 2011 from an estimated 894 billion in 2008, according to Unisource. The expanded Unisource digital paper launch includes two new products, uDIGITAL gloss and uDIGITAL velvet. Unisource’s line of papers is optimized for both digital and hybrid workflow and is available throughout the United States.
“The introduction of our new line of paper products is being well received in the digital printing market,” said Dianne Linderoth, marketing manager for Unisource. “The uDIGITAL line is a value-add for our customers, and with the help of Dynamic Marketing Systems, we have been able to streamline our marketing processes and give our sales force the ability to easily access all marketing support materials from one central location while ensuring consistent application of our identity elements.”
“With the implementation of our Dynamic Marketing Center, Unisource is able to quickly update and manage all of their marketing resources,” said Gordy Cain, chief executive officer of Dynamic Marketing Systems. “Our marketing resource management solution will help Unisource better align their sales and marketing and bring their products to market faster.”
The Dynamic Marketing Center is a Software as a Service (SaaS) delivery model requiring no software implementation and limited support from an organization’s IT department. Dynamic Marketing Systems offers flexible pricing based on a company’s level of use.
About Unisource Worldwide, Inc.
Unisource Worldwide, Inc., is a leading independent marketer and distributor of commercial printing and business imaging papers, packaging systems, and facility supplies and equipment in North America. Headquartered in Norcross, Ga., Unisource is one of the largest private companies in the United States and offers the most comprehensive suite of products and services in the industry. With approximately 6,500 team members – including approximately 2,600 sales, customer service and technical support specialists; 100 distribution centers, and a fleet of approximately 1,300 vehicles – Unisource can deliver what your business needs when and where you want it – locally, regionally and nationally. For more information, visit the company’s Web site at www.unisourcelink.com.
About Dynamic Marketing Systems
Dynamic Marketing Systems (DMS) is a provider of Web-enabled marketing resource management solutions and is based in Norcross, Georgia. DMS marketing resource management platforms provide centralized management of sales and marketing content, streamline marketing design, production and printing processes and support personalization of marketing content for individual business units or customers. Dynamic Marketing CenterSM is the company’s enterprise marketing resource platform for organizations with large sales forces and distribution channels. The Dynamic Marketing Center is the first sustainable marketing communications platform providing workforce efficiency, energy and carbon reduction and a cost saving strategy for printed materials. A Dynamic Marketing Center also supports ISO 14001, the specification for environmental management systems (EMS) developed by the International Standards Organization. For more information, visit the company’s Web site at www.dymasys.com.
July 29, 2008
Dynamic Marketing Systems Provides
Onsite Marketing Platform for Barclaycard US
–Web-based solution manages content, streamlines marketing processes for
credit card company’s event marketing programs–
Read in Full >
For Immediate Release
CONTACT:
Cory Jones
for Dynamic Marketing Systems
(678) 781-7203
Dynamic Marketing Systems Provides
Onsite Marketing Platform for Barclaycard US
–Web-based solution manages content, streamlines marketing processes for
credit card company’s event marketing programs–
Norcross, Ga., July 29, 2008 – Dynamic Marketing Systems, a provider of web-enabled marketing resource management solutions, announced that Wilmington, Del.-based
Barclaycard US has selected the company to build and host a marketing platform to support its onsite customer promotion programs. The web-enabled Dynamic Marketing Center will provide centralized management, customization and production of marketing materials for some of the credit card provider’s national sales events.
Dynamic Marketing Systems creates marketing resource management platforms that enable organizations to manage their sales and marketing materials in an easily searched database. Users can customize pieces to the extent corporate control allows and then e-mail or print the materials on-demand. The Dynamic Marketing Center provides easy access for employees and partners around the world and reduces material waste, improves inventory control and supports rapid conversion of new marketing designs and messages as marketing content and conditions change.
Barclaycard US is the credit card business of Barclays PLC in the United States. Barclaycard US creates customized co-branded credit card programs for some of the country’s most successful travel, entertainment, retail and financial institutions. The company employs more than 1,200 associates and was named a Top Employer in Delaware in 2007.
“Producing and delivering signage, printed sales materials, premium items and contracts to event locations represents a crucial part of our business,” said Greg Murphy,
director of onsite marketing, Barclaycard US. “The Dynamic Marketing Center streamlines our production and approval processes and ensures that we have the right support materials at the right locations.”
“Barclaycard US is pioneering the use of marketing resource management technology within the financial services industry,” said Gordy Cain, chief executive officer of Dynamic Marketing Systems. “We believe their investment in a Dynamic Marketing Center will yield more efficiently executed onsite marketing programs and a true go-to-market advantage over their competitors.”
The Dynamic Marketing Center platform is provided using a Software as a Service (SaaS) model requiring no software implementation and limited support from an IT department. Dynamic Marketing Systems required less than 30 days to develop and deploy the Barclaycard solution. Dynamic Marketing Systems’ platform also supports ISO 14001 sustainability programs by providing a workforce efficiency and cost saving strategy for printed materials. ISO 14001 is the international specification for environmental management systems (EMS).
About Dynamic Marketing Systems
Dynamic Marketing Systems (DMS) is a provider of web-enabled marketing resource management solutions and is based in Norcross, Georgia. DMS’s marketing resource management platforms provide centralized management of sales and marketing content, streamline marketing design, production and printing processes and support personalization of marketing content for individual business units or customers. The Dynamic Marketing CenterSM is the company’s enterprise marketing resource platform for organizations with large sales forces and distribution channels. The Dynamic Marketing Center is the first sustainable marketing communications platform providing workforce efficiency, energy and carbon reduction and a cost saving strategy for printed materials. A Dynamic Marketing Center also supports ISO 14001, the specification for environmental management systems (EMS) developed by the International Standards Organization www.iso.org. For more information, visit the company’s Web site at www.dymasys.com.
July 1, 2008
Dynamic Marketing Systems Appoints Linda Cain as
Director of Business Development for Micro Merchant
--Executive joins marketing resource management solution provider to lead business initiatives--
Read in Full >
For Immediate Release
CONTACT:
Cory Jones
for Dynamic Marketing Systems
(678) 781-7203
Dynamic Marketing Systems Appoints Linda Cain as
Director of Business Development for Micro Merchant
--Executive joins marketing resource management solution provider to lead business initiatives--
Norcross, Ga., July 1, 2008 – Dynamic Marketing Systems, a provider of Web-enabled marketing resource management solutions, announced the addition of Linda Cain as director of business development for the company’s marketing resource management platform, Micro Merchant. Micro Merchant enables a financial institution to develop, customize and print marketing materials using a centralized Web portal. In this role, Cain’s responsibilities include developing and implementing the sales strategy for the solution and managing business partner relationships.
Prior to joining Dynamic Marketing Systems, Cain was director of collateral services for Babbit & Reiman Advertising. In addition, she worked with clients including RJR Nabisco, USA Today and CBS News in both Atlanta and New York. Before Babbit & Reiman, Cain directed business development efforts for Executive Arts, Inc. and Don Trousdell Design. Cain also managed accounts at Burton Campbell, Inc., where her advertising experience and knowledge contributed to an Effie award for her client.
“Linda brings a wealth of experience and knowledge of the marketing and advertising industry to our management team,” said Russell Boyd, president of Dynamic Marketing Systems. “We welcome Linda as director of business development and believe she will lead the company to great success.”
Cain has led volunteer efforts for several non-profit institutions, including a fundraiser in Hall Country, Ga., yielding net proceeds of nearly $400,000. She earned a bachelor of arts in journalism from the University of South Carolina.
About Dynamic Marketing Systems
Dynamic Marketing Systems (DMS) is a provider of Web-enabled marketing resource management solutions and is based in Norcross, Georgia. DMS’s market resource management platforms provide centralized management of sales and marketing content, streamline marketing design, production and printing processes and support personalization of marketing content for individual business units or customers. The Dynamic Marketing Center is the company’s enterprise marketing resource platform for organizations with large sales forces and distribution channels. Micro Merchant is DMS’s marketing resource management platform designed for the unique needs of the community banking and credit union markets, providing the ability to customize marketing and sales material according to the needs of individual customers and branches. The platform ensures brand messages are consistently applied across the organization. DMS currently serves 10 corporate clients and eight community banks with 40 branch locations. For more information, visit the company’s Web site at www.dymasys.com
For more information on Micro Merchant, visit www.micromerchant.com
June 25, 2008
Dynamic Marketing Systems Announces Micro Merchant Marketing Platform for Financial Institutions
--Web-based solution provides management, customization, printing of sales and marketing assets--
Read in Full >
For Immediate Release
CONTACT:
Cory Jones
for Dynamic Marketing Systems
(678) 781-7203
Dynamic Marketing Systems Announces Micro Merchant
Marketing Platform for Financial Institutions
--Web-based solution provides management, customization, printing of sales and marketing assets--
Norcross, Ga., June 25, 2008 – Dynamic Marketing Systems, a provider of Web-enabled marketing resource management solutions, announced the general availability of Micro Merchant, the company’s platform designed for the unique needs of the community banking and credit union markets. Micro Merchant enables a financial institution to develop, customize and print marketing materials using a centralized Web portal.
Using Micro Merchant, financial institutions can execute the marketing material design, production and print processes in a few hours, as compared to traditional methods that involve multiple outside resources and take several weeks to complete. A marketing professional can create customized messages and promotions for the branch or individual customer ensuring consistent brand identity throughout the organization.
Micro Merchant includes a variety of design templates for every marketing activity that can be tailored by financial professionals according to the needs of the market or branch location. Each template gives marketing staff the ability to create a customized design for branch collateral such as banners, posters, inserts and advertisements. A direct mail feature offers customizable postcards, with the option of mailing directly from the Micro Merchant site. Additionally, an expanded number of display fixtures and premium items are available for branch personalization and specific marketing programs.
Micro Merchant’s sustainable print-on-demand service reduces the waste associated with large print quantities sitting in inventory and, as a result, reduces printing costs. Dynamic Marketing Systems’ platform also enables financial institutions to establish a baseline for ISO
14001 monitoring by providing a workforce efficiency and cost saving strategy for printed materials. ISO 14001 is the international specification for environmental management systems (EMS). Micro Merchant supports sustainability through its ability to manage scarce resources as effectively as possible.
“Many financial institutions today may not have the personnel or time needed to execute their marketing programs consistently,” said Gordy Cain, chief executive officer of Dynamic Marketing Systems. “Micro Merchant is an affordable Web-based solution that enables a financial institution’s marketing department to efficiently design and produce personalized materials. Our system provides financial institutions with the ability to communicate consistent brand messages across multiple branch locations and departments, a capability which is often lacking among many financial institutions.”
Micro Merchant is provided using a Software as a Service (SaaS) model requiring no software implementation and limited support by a financial institution’s IT department. Dynamic Marketing Systems offers flexible pricing based on a financial institution’s level of use.
About Dynamic Marketing Systems
Dynamic Marketing Systems (DMS) is a provider of Web-enabled marketing resource management solutions and is based in Norcross, Georgia. DMS’s marketing resource management platforms provide centralized management of sales and marketing content, streamline marketing design, production and printing processes and support personalization of marketing content for individual business units or customers. The Dynamic Marketing Center is the company’s enterprise marketing resource platform for organizations with large sales forces and distribution channels. Micro Merchant is DMS’s marketing resource management platform designed for the unique needs of the community banking and credit union markets, providing the ability to customize marketing and sales material according to the needs of individual customers and branches. The platform ensures brand messages are consistently applied across the organization. DMS currently serves 10 corporate clients and eight community banks with 40 branch locations. For more information on Micro Merchant, visit www.micromerchant.com
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