What is a Dynamic Marketing Center? Think of all the components your company uses to sell and market itself - POP materials, sales presentations, logos, premiums, print ads, direct mail pieces and lists, training manuals, catalogs, etc. Now imagine all those components centralized into one location How it Works: a network-based communications platform that links to a worldwide distribution network and allows print-on-demand, inventory control and delivery as needed. This platform includes an easily-searched database of materials and creates easy access for partners around the world. Centralization creates valuable benefits: Strengthens brand platform by creating message consistency across the enterprise Tracks production and use of all marketing tools for better ROI analysis Shortens the sales cycle because materials are created once and continuously repurposed Easily customizes - and even personalizes - text to specific audience segments Saves soft and hard dollars through automation Keeps important contractual text current and legal through carefully controlled access to assets and templates Turnkey system combines marketing, creative and programming expertise into an intuitive and feature-rich system Changes to copy - or any other asset - can be made quickly and inexpensively. The best way to understand what a Dynamic Marketing Center can do is to contact us for a live, hassle-free, no-obligation demo.

	Dynamic Publishing Communicate your brand’s promise consistently. Dynamic Publishing module shortens your sales cycle - providing easy access across your company to a bank of images, copy, templates and premiums that express your brand. Brand elements can be combined to create customized, personalized marketing materials that are printed on demand and delivered as needed. Dynamic Publishing combines the cost-savings of on-demand digital printing with the improved ROI of variable data printing (VDP). On-demand print allows very small print runs to be delivered only to departments that have a present need. Through VDP, direct mail campaigns speak directly to each demographic. Personalized and variable messages via direct mail generate higher response rates than static mailers. Image and design can be customized to specific individuals. Easy customization of merchandising and POP materials, sales presentations, educational, and training materials. As your brand’s message is consistently communicated, it generates greater recognition in the marketplace. Boxes of marketing materials collecting dust in storage are eliminated by materials printed and delivered only when needed. Our DArT™ module applies this technology to dynamically produce and print customized catalogs quickly and economically, strengthening your dealer and distributor networks. Download Sales Sheet on Dynamic Publishing (8.5"x11" PDF)

	Dynamic Imaging Dynamic Imaging module allows graphic designers, product managers and brand mangers to re-purpose what’s already been created. Any digital asset - a poster, print ad or logo, for example - is stored in an easily searched database, and links to these assets can be e-mailed in a click. Lower the overall cost of marketing materials. Most effective materials are easily accessed company-wide. Web-enabled interface allows access at home, in office. or on the road 24/7. Assets can be made available to channel marketing partners through a password-protected portal Provides an online tool for designers and other advertising and marketing professionals who need the basic building blocks for developing sales and marketing literature. With the Dynamic Imaging module, time spent searching for and re-creating marketing materials is re-directed to more mission-critical activities. Download Sales Sheet on Dynamic Imaging (8.5"x11" PDF)

	Dynamic Direct Reach customers and prospects with highly relevant and personalized messages. Boost your response rates dramatically with Dynamic Direct. Direct mail is driven by a dynamic database to generate one-to-one marketing messages and speak personally to each member of your audience. Highly targeted messages cut through clutter. The look and content of your printed materials can be honed to communicate one-to-one with each intended recipient, differentiating your company from the competition. VDP is a great tool for tailoring your literature to appeal to individuals and small, well-focused niches. VDP makes measurable impact on the ROI of marketing campaigns, increasing significantly success rates on 5 important measures: Levels of Personalization VDP can be customized to any one of four levels of personalization, from least relevant to most relevant: 1. Static This is a "one-size-fits-all" marketing message. Your marketing message is "mass-produced," using conventional offset printing, and every customer receives the same message, regardless of their relationship or profitability to your company. 2. Personalized Each customer's name and address appears on each document to attract attention - but the marketing message is the same for each and every customer, regardless of their relationship or profitability to your company. 3. Versioned Your customer base is segmented according to demographic or other attributes, perhaps by a previously expressed interest. For example, investors could be segmented by age, income or investment goals. Car owners could be segmented by the make or model they own. Or a specific geography could determine the version. Customized content is then delivered that best addresses the needs of each particular segment. 4. Fully Variable The ultimate application of direct marketing, each document's content is fully customized to be highly relevant and custom-tailored to a specific individual. Everything in the document can be varied - design, text and images can all be swapped depending on the customer or prospect. Download Sales Sheet on Dynamic Direct (8.5"x11" PDF)

	Every year, more companies make sustainability a top priority. It’s good for the environment and our children’s future - but there are some serious business benefits as well. Sustainability in Marketing Dynamic Marketing Systems’ has created Dynamic Design™, a unified marketing platform that allows corporations and institutions to establish a baseline for ISO 14001 monitoring and to begin realizing immediate economic benefits. Unlike many sustainability initiatives, Dynamic Design is first and foremost a workforce efficiency and cost-saving strategy. It transitions companies from a print-distribute model to a distribute-print model that saves on shipping cost - and on carbon footprint. Its print-on-demand component reduces waste in printing. Some of the benefits offered by the Dynamic Design module include: reduced carbon footprint reduced waste stream reduced fuel component costs in all inventory items reduced production spend improved worker productivity and satisfaction higher margins associated with improved customer loyalty more precise measurement of marketing spend and return on investment reduced cost associated with inventory, waste disposal, landfill elimination of toxins associated with de-inking and downcycling products use of recyclable as well as recycled materials ease of monitoring year-over-year improvements in ISO 14001 compliance items. Click for our white paper "Sustainability and Corporate Marketing Communications."

	Dynamic Art Bring your products to market faster by quickly and economically updating your catalogs, directories, price lists, and product sales sheets. With the Dynamic Art Module (DArT™), easily layout and print customized materials for your dealers and distributors - in just a few clicks - that communicate directly with their specific market. For manufacturers who depend on dealers and distributors to bring their products to market, designed DArT™. Via a password-protected portal, this database publishing system provides easy, online access to all the templates and data needed to: customize catalogs to their market co-brand catalogs with their logos build greater brand awareness increase traffic and sales in their local market respond quickly to market changes in their area Download Sales Sheet on Dynamic Art (8.5"x11" PDF)